Posts tagged: SEO

Changing numbers

By , September 28, 2011 2:37 pm

If you have been alive long enough you will know that periodically the national telephone companies will announce that they are adding an extra digit to phone numbers because they are running out. There is always a bit of an outcry that we will have to remember ever longer numbers and that businesses have to spend a fortune reprinting all their stationery etc, but in the end we all get used to it. I remember when my London phone number started 01, then it became 081, then 0181, and then 020. No doubt there will be more.

So what has all this to do with photography? Well, not a lot. But it does have to do with this site and my main site. At the moment the internet uses something called the IPv4 protocol. Designed in the 1970s, it was built to accommodate about 4 billion devices connecting to the network. That seemed like a lot at the time, but the explosive growth of the internet means we’re closing in on that number. In order to allow the internet to continue to grow, a new protocol has been created: IPv6.

Unfortunately, the IPv4 and IPv6 networks are incompatible. Unless you have a gateway of some kind if you’re on one you can’t visit websites on the other. And, even more unfortunately, the gateway solutions typically are hardware-based and cost tens of thousands of dollars per website to deploy. This means that most of the world’s websites are unavailable for the 1% of the internet that is already using IPv6, and the percentage of users on IPv6-only networks is only going to grow.

Without putting too fine a point on it, I will be buggered if I intend to sit idly by while my web presence becomes less and less visible, but equally I do not have the tens of thousands of dollars to invest in beating the problem. As a result I have recently begun using CloudFlare, a free online based resource that improves user experience of my website, and as of today allows me to make my sites IPv6 ready. If you have a website, it might be worth your looking into this too.


ipv6 ready

 

With thanks to CloudFlare for the info and the solution.

Getting noticed

By , June 23, 2009 4:29 pm

For various reasons I have not seen fit yet to launch this blog (soapbox/diatribe) on an unsuspecting world. While preparing for the launch – you might say we are at the T-9 hold if you are into space related things (I am) – I have been ironing out various things that I felt needed addressing, and one of them is to do with SEO, or Search Engine Optimization. Afterall, its all very well having great imagery, or something pertinent to say, but not much use if no one is ever going to see it.

One thing I have come across is the wealth of information on this from the good people at Photoshelter, in particular their SEO Cookbook and supplement, both of which are worth reading and taking on board – I know I will be.

Also of huge value is the video they have put together looking at what clients want from photographers’ websites. They make the very valid point that most photographers design their sites for other photographers; perhaps that’s why the industry is in the parlous state that my previous posts suggests! It’s not all bad news though. The video is an hour long (and no pictures) but it is worth every minute.

Photographer Websites: What Buyers Want 2009 from PhotoShelter.com on Vimeo.

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